Android tablets saw a massive growth with over 200 percent increase in the number of tablet shipments from last year. This growth was pushed thanks to devices from OEMs like Samsung, Amazon, Lenovo and Acer among others, who together made up for 53 percent of the market. Apple, on the other hand, saw its growth falter due to no new products in its lineup. Compared to last year, Apple’s shipments dropped 14 percent and its market share dropped to 43 percent.
Consumers preferred smaller display devices since they were more affordable compared to their bigger-screened counterparts. According to the report, nearly 68 percent of the total number of tablets shipped had a display smaller than 9-inches.